ESG – How it is Transforming Wealth Management?

Back to News & Views

Sustainability is an important measure of a company’s credibility, whether the industry is food production, travel, or fashion.

It has become increasingly relevant to the investment process, as companies aim to operate more ethically, and consumer appetite for sustainable investing has risen.

The wealth management industry has adapted accordingly, responding to the increased demand for, and availability of sustainable investment choices.

But does this mean compromising on performance? Or are ESG factors an integral component of a company’s desirability as an investment?

A Brief Guide to Environmental, Social and Governance (ESG) Criteria

ESG criteria refers to certain standards by which a fund manager or investor might assess a company for inclusion in a portfolio.

These criteria are explained as follows:


Determines how a company interacts with the environment, for example by:

·        Limiting waste,

·        Reducing pollution,

·        Producing solutions for clean energy

·        Encouraging conservation,

·        Avoiding animal cruelty.


Determines how a company interacts with the community, for example by:

·        Treating employees fairly,

·        Upholding consumer rights,

·        Dealing ethically with suppliers.


Looks at a company’s leadership structure, for example:

·        Executive pay,

·        Internal processes and controls,

·        Diversity at senior levels.

An ESG strategy aims to apply a positive screening process to the companies selected for investment.

This is just one of the metrics that a fund manager will take into account, along with profitability, growth potential, and market share. Even where ethical or sustainable investing isn’t a primary aim, a company’s ESG score can provide insight into aspects of a company that won’t be apparent from its balance sheet.  


Demand for socially responsible investing has increased in recent years, particularly amongst younger investors. The reasons for this are varied, for example:

  •          The impact of carbon emissions and the effect on climate change.
  •          Commitment to ethical practices and a distaste for companies that pollute or carry out human rights abuses.
  •          Increased coverage in the news and social media of environmental issues.
  •          Social media, activism, and corporate shaming when companies behave unethically.
  •        A desire not to support or be affiliated with socially irresponsible companies. A company known to pollute and waste resources could face fines, sanctions, or shortages, which can all affect shareholders’ profits.
  •          A wish to influence businesses, and the wider corporate world to act more sustainably.
  •          A belief that socially responsible companies have the greatest potential to grow and produce long-term profits.
  •          An interest in the business sectors at the forefront of sustainable investments, such as technology and healthcare.

The wealth management industry has had to adapt to meet consumer demand for more socially responsible investing, without compromising on growth potential, diversification, or ease of access.


With demand for socially responsible wealth management firmly established, the next step for a wealth manager is to research companies to invest in.

This is now easier than ever, as several organisations now measure ESG factors across the UK and overseas markets.

The idea is to allocate a numerical value to each company’s ESG credibility. This can be assessed in different ways, but aims to establish how a company is performing in terms of Environmental, Social and Governance factors. Criteria may be weighted differently depending on the impact and the specific industry.

There are several advantages to ESG scoring:

·        It adds transparency and depth to the analysis of a company.

·        It can help to demonstrate consistency in the process of choosing stocks.

·        It creates a snapshot that can be used to quickly narrow down the list of companies.

·        Having the information in the public domain could encourage companies to operate more ethically to improve their score.

However, there are some possible disadvantages:

  •          The score doesn’t tell the whole story, and should be regarded as a starting point.
  •           Ratings companies measure criteria differently and could come up with different scores for the same company.
  •           ESG scores could be used by some wealth managers as an easy way to tick the ‘green’ box without carrying out full due diligence.

Wealth managers now have an abundance of data to allow them to fully research and analyse the companies they are considering buying. ESG scoring can form part of this picture, providing the overall process is robust.


With higher levels of transparency, there are now a multitude of sustainable investment options available. Wealth managers (and indeed individual investors) can choose from:

  •          Company shares
  •          Sector-specific funds
  •          Multi-asset funds
  •          Index tracking funds for low cost exposure to ethical companies
  •          Investment trusts

These assets can be combined to create a diverse portfolio that can hold its own against a ‘standardfund.

Investors have even more choice, and can take an active or hands-off approach depending on their preference. Some investors wish to actively trade shares, while others prefer to delegate the daily management to a professional. In today’s market, there is an investment option for every portfolio level, price point and management style.

ESG investments are no exception, and have gradually made their way into the mainstream.

Profit and Growth Potential

Investing in line with personal values is important to many investors, but equally, most want to make money as well.

Traditional ethical investing involved excluding companies based on their business area, for example, tobacco, gambling, or weapons manufacture. As the choice of investments is naturally narrower, portfolios can become less diverse, more volatile, more expensive, and may not perform as well.

ESG investing aims to view companies holistically and include them on their merits. This includes ethical credentials and performance potential.

The Covid-19 pandemic created an unprecedented environment, where technology and healthcare businesses thrived, while the travel and transport industry ground to a halt. The impact on sustainable funds throughout 2020 has been substantial, as these are the funds best placed to benefit.

The economy is cyclical, and no doubt when restrictions are lifted, commuting and low-cost flights will pick back up again. But recent performance has demonstrated that ESG funds are no longer niche or a second-best alternative. The wealth management world is now embracing sustainable investing as a fully mainstream option.

Please don’t hesitate to contact a member of the team to find out more about socially responsible investing.

The value of investments can fall as well as rise. You may not get back what you invest.

Book your FREE, no obligation discussion today. Schedule Appointment

Sign Up to our mailing list - Receive regular news, tips and financial commentary from the Gemini Team.

Latest News

  • When you think of retirement planning, pensions are probably the first thing that comes to mind. Most people have a pension through their employer and have contributed for at least part of their working life. [...]

  • As the economy starts to take tentative steps towards recovering from the pandemic, inflation has become a key area of concern. [...]

  • Sustainability is an important measure of a company’s credibility, whether the industry is food production, travel, or fashion. It has become increasingly relevant to the investment process, as companies aim to operate more ethically, and consumer appetite for sustainable investing has risen. [...]

  • Just over a month since the Budget, what does it mean for you? We have highlighted the key points to note, following Chancellor Rishi Sunak's announcement [...]

  • Getting divorced is one of the most stressful life events you can experience. You need to consider living arrangements, splitting of assets, custody of children – and that’s before thinking about the emotional toll it can take. [...]

  • A strong estate plan can help to reduce tax, protect your legacy, and ensure that more of your money passes to your loved ones. The decisions can be difficult, but once in place, your estate plan will make things easier for you and your family later in life. [...]

  • In financial planning, we often have to prompt our clients to think about worst-case scenarios. This is not always a pleasant exercise, as no one likes to think about their own mortality or the loss of a partner. [...]

  • Delivering the Budget in Parliament on 3 March 2021, Chancellor of the Exchequer Rishi Sunak said, ‘This Budget meets the moment with a three-part plan to protect the jobs and livelihoods of the British people. [...]

  • While no one likes to think about death or ill-health, a few simple decisions now can help you keep control of your assets and reduce stress for you and your loved ones later in life. [...]

  • The concept of buying low and selling high is well known. Achieving this consistently will inevitably result in profit. The ‘secret’ is knowing when to buy and sell. An investor may believe that a particular company is likely to do well following an event in the news. The consensus is that the share price will increase and that the investment will perform well if bought at the right time. [...]

  • Tax planning does not stop at retirement. When you have spent a lifetime working, it’s only natural to want to make the most of your hard-earned money. [...]

  • Financial planning can be complex, and the best solution for one person often doesn’t work as well for someone else. It’s easy to become focused on investment returns, when really, this forms only part of the picture. [...]

Gemini Wealth Management Ltd is Authorised and regulated by The Financial Conduct Authority Registered in England & Wales No. 5919877 Registered Office: Gemini House, 71 Park Road, Sutton Coldfield, West Midlands B73 6BT The Financial Conduct Authority does not regulate tax and trust advice, will writing and some forms of buy to let mortgages. The guidance and/or advice contained in this website is subject to regulatory regime and is therefore restricted to those based in the UK.

Website by Mellow Marsh Software
© Gemini Wealth Management Ltd
Privacy Notice | Cookie Policy